Password Security in HubSpot

This Technical Reference Guide provides detailed guidelines on enhancing password security within HubSpot. It offers practical tips on setting strong and unique passwords, encouraging regular password changes, implementing two-factor authentication, and the usage of password managers. It also provides advice on actions to take if a password compromise is suspected. This guide is a valuable resource for anyone seeking to secure their HubSpot instance, emphasizing the role of password security as a critical element in overall cyber hygiene.

Password security is a vital aspect of overall cyber hygiene and one that plays a crucial role in safeguarding your HubSpot instance. Strong, unique passwords make it significantly harder for unauthorized individuals to gain access to your HubSpot account. This guide will provide you with best practices to enhance password security in HubSpot.

1. Setting Strong Passwords

The strength of a password is determined by its complexity and unpredictability. When setting passwords in HubSpot:

  • Length: Passwords should be at least 8 characters long, though longer passwords are recommended.
  • Complexity: Use a mix of uppercase and lowercase letters, numbers, and special characters.
  • Unpredictability: Avoid obvious choices such as 'password123', 'admin', or personal information like your name, birth date, or company name.

2. Unique Passwords

Ensure that the password for your HubSpot account is unique and not used for any other accounts. This practice reduces the risk that a breach in one account could compromise your HubSpot account.

3. Regular Password Changes

Changing your password periodically can help mitigate the risks if your password is somehow compromised. A good rule of thumb is to change your password every 60 to 90 days. However, ensure that you're not merely recycling old passwords—each new password should be unique.

4. Implement Two-Factor Authentication

Two-factor authentication (2FA) adds an extra layer of security to your account. In addition to your password, a second factor—usually a code sent to your mobile device—is required to log in. HubSpot supports 2FA and it is highly recommended to enable this feature.

5. Avoid Password Sharing

Passwords should be private and never shared, even with colleagues. If multiple users need access to HubSpot, create separate accounts for them and assign appropriate permissions.

6. Use a Password Manager

Consider using a password manager to generate and store complex passwords. These tools can create strong, unique passwords and remember them for you, helping to maintain password hygiene without the need to remember each individual password.

7. Responding to Suspected Compromises

If you suspect that your password has been compromised, change it immediately. Contact HubSpot Support and follow their guidance to secure your account.


Password security is a critical element of securing your HubSpot instance. By adhering to these best practices, you can significantly enhance the security of your HubSpot account and protect valuable data from potential threats.

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